These ideas are kept in the dark closet of misguided concepts.
We show you these to let you see some of the thought process...
For one reason or another, we rejected or postponed these ideas. But there might the germ of an idea here, somewhere.
"America's Next Top Big Brother" is a satire of the spate of reality shows we have in the US... the general idea could adapt to little kids, mommies, etc. (it doesn't make much sense as a onesie).
"Diaper Gauge" got some chuckles, but it just didn't have a partner design.
"Least Likely" is a bad design, but the idea could be refined and expanded to include other awards or honors... "Most Likely to Excrete" (yuck), or "Class Cutie."
A lot of these just don't translate well to the can packaging.
The cans seem to work best when the label has illustration, as opposed to type only.
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