BIG DISCLAIMER:
We know, these are WAY out there for us!
We don't intend to put these in the line as shown here.
Here's the situation:
• Our black tanks don't sell well
• We've got a lot of black tanks in the warehouse
• Our typical customer is not a tank buyer
To try to move some black tanks, we thought one approach might be to try something REALLY different and edgy. This is an initial attempt to appeal to
• college aged girls buying for one another or themselves
• twentysomething girlfriends
Tanks fit inside the small cans; labels can be easily (and fairly cheaply) printed; and a display can be put together to tie it all together.
We won't be able to sell these to women over 30. Why not try something outrageous?
Look at Blue Q here. They're in practically every gift store in the US.
Other ideas for the tanks:
• topical political approaches
• longer, tamer jokey statements
• girlfriend/sisterhood type sentiments, more positive statements (yawn)
EXTRA SPECIAL BONUS:
Package each tank with a little button featuring a cool graphic of (a) Queen Bitch logo, (B) a random obnoxious statement, (C) photograph of a lady wrestler or some other tough-gal type
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