Wednesday, July 23, 2008

Line Plan


This is where we are now. As always things will shift, be deleted. rearranged or added. As always the new is blue on the plan.

We will not be changing the farm boys tee to the race car, it just isn't a change that is going to make us millions and we would have to change the header on the display which we have tons of.

We are going to leave Big Bro and Sis they way they are for now, their sales are still really good and we have enough line turn over right now.

Terry is saying the sales on the new Girlie Tees are not great so we may need to pull them out of the line. The thing is if we show them in the everyday book we have to keep them all next year. Sleepover could move to that page.

We have sold the revised She Who dog and cat designs to a key account. Everyone feels good about reintroducing 4 of these with the updated statement and new packaging.

Also, when the new sleepers with AOP back and larger artwork are spread through out the book they loose the new impact they have when they are all shown together.

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