Wednesday, July 16, 2008

Concept: Baby Talk Onesies





We all really responded to this take on the onesies.

• Simple, somewhat sassy/flip statements being spoken by baby
• Comic book style balloons add color to each design
• One design aimed at grandma (will possibly add another: "Mommy Needs a Time Out -- Call Grandma"
• One general appeal design
• Boy-specific and girl-specific designs also included

We're not loving the way the cans currently look... they need some work. We thought it looked cool to use a colorful sticker on the lid of each design. But things are starting to get a little type-heavy.

The other problem is not enough variety in the baby face (we're currently using the same baby face for each label).

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