Wednesday, July 16, 2008

Concept: Big Graphic Beach Cover Ups





• We want witty statements
• bold, flat graphics
• graphics to fill up most of the garment
• Flamingo statement: not so great... trying to think of something other than "Think Pink"
• Crab: it would sell in Baltimore, but would many women want to wear a big crustacean? Alternate statements: "Here Comes The Crab," or "I Pinch."
• Sea Horse: kind of amusing, the pregnant male angle is different, the design is colorful; illustration is weak

EXTRA SPECIAL BONUS:
Package each cover-up with a little 2 color, 4" x 6" printed booklet "The Sensible Woman's Guide to Man-Watching," a funny illustrated booklet poking fun at the different types of men found at the beach/lake/islands

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