White Sleepers

The Thinking: This first sleeper is existing art from the website of a Scottish illustrator, Ella Tjader. We love her loose, free style. This is a great example of a new way of approaching our sleeper designs. We love the how the art fills the sleeper yet feels like a contemporary approach. We would love to use this artwork as it is with a few tweaks to the type for readability. We are also thinking about doing a new bath themed sleeper with an outside illustrator, see attached references.

The attached artwork references next are a starting point of inspiration for the mom and grandma sleepers. We see these depicting the ideal mom and grandma. The illustrations would be stylish and elegant. Illustrations of women at their best with subtle art elements defining them as grandma and mom. The statements would be "Not your average grandma" and "Not your average mom". We see them as sweet and very positive. They would be nice illustrations, lots of color printed on white sleepers.

We added the old book lover design back in, also see attached a new book design. We would introduce one of the two. We still get requests for old book design by customers. Bas Blu picked up the old Relax sleeper, so far the old sleeper designs we have brought back have been well received.

The art references at the end of the images are for a sleeper, pamper me, spoil me type product. Still working on it. Would love to have some elegant woman illustrations in the line.