Tuesday, September 9, 2008

Baby Talk Onesies




The display is from earlier in the summer; it's reposted as shown before.

The concept is basically the same: flat, black-outlined, whimsical baby faces speaking attitud-y lines to the customer. Two designs are unisex; two designs are gender-specific.

I played around with some different statements:

"Pretty Like Mommy, Handsome Like Daddy" seems pretty irresistible to me. It compliments the baby, it compliments the parent, it makes the gift-giver feel great for paying such a wonderful compliment to both the baby and the parent. I think this is a can't miss pairing.

"...Take Me To Grandmas" is fun, but how to handle the baby face? Do we want to see a screaming mouth? Does a smiling mouth work as well? I didn't think so.

"No-hair Day" is funny...

"Naps are for the Weak" is funny and full of baby-tude attidude...

I'd really like to get a Grandma-specific statement in the collection.

How about "I Only Nap for Grandma!"?

"Girls/Boys Rock" - expected, unfunny, yet possibly viable.

"Football/Shopping" - I personally cringe at this sort of stereotypical genderfication of a little baby, (it seems to doom baby to becoming a boring dullard like it's parents) but some people might eat this up...

QUESTION:
Does the label artwork sit a little flat because of all of the white?

I added a colored oval behind each baby's head... we could "cheat" and fill the label with the oval color to wipe away all of the white we now see.

These products have to really sell themselves in the can, so we want the can to be as appealing as possible.

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