Girls Tee Colors

Pants Color Comparison

New Pants Colors - Books, Coffee

OTs with Correct Pattern Size

Comparison of the 2 Lilacs

Lilac OT on the left, tee on the right.

There is indeed a difference, but it honestly isn't as pronounced as it appears in photographs.

I think most casual observers will read the two as similar enough to be in the same collection.

All 4 pants together

This is shot from a medium distance.

We also show a close up view...

Packaged Ensembles

The shots are pieced together (hence the color differences within the same shot) but here are all of the ensembles, with the same size AOP pattern as we've settled on.

Size Comparison: Books

Size Comparison: Coffee

Size Comparison: Crowns

Coffee & Book Collection

Onesies, Together at Last

Coffee/Books Ensembles

They're looking good!

We think the green used on the books AOP is too strong, too athletic, but the blue used on the coffee is perfect.

Poplin Bags for Lounge Sets & Sleepers

Onesie Display, With New Designs

I don't LOVE the yellow stickers, but they sit pretty well with everything.

An option would be to gender the "MOMMY/DADDY" pair (pink for mommy, blue for Daddy), and drop the yellow for "CUTER" in favor of green.

Option For Cat Ensemble

Cat Ensemble

Poplin Lounge Pant - Capri Length

Poplin Lounge Pant

Jersey Lounge Pant

Queen & Coffee Ensemble

Coffee Ensemble

Onesies

This are quick comps to see if we like colors, type arrangement, etc.

If you like, I'll recreate to match Bro/Sis more closely...

Pink & Blue Sleepers

Saw you're considering some one color, simple colored OT's.

Here's a pair I did earlier in the year but I stopped working on the concept. They seemed too dry and boring at the time.

I do like the statement "Take Me To Paris."

Summer Reading, Angels and Toiletries

Hi Bec, here are the images you asked for....Moogs

Coffee AOP & Books AOP

Here are the brown on color AOP's.

Queen Ensemble & AOP

Here's a first look at the Queen AOP work.

TEE:
We're showing artwork an our only lilac tee, and it's an XL, so it swallows up the art.

I tried to approximate your sketch. I used the creamy yellow for the crown, and dropped in some handwritten type to echo the loose linework of the crown.

Your sketch shows a wider crown; I used a narrower crown because it seemed thinner and more elegant.

Illustration
I think the crown sits flat in this incarnation; it might be good to make this illustration a little more detailed (but not too much so). Also, I think the linework can be beefed up a bit.

I'm not sure that the colors are working; it's a very subdued print. Nothing is coming forward, everything is washing together. If we stick with a subdued pastel palette, our best bet seems to be beefing up the line work and making the crown more interesting.

Type
The typography needs to be flirtatious and fanciful; I'm picturing handwritten words with occasional flourishes and curves, rather than austere, dude-handwriting like we see now.

ENSEMBLE
This is the lilac-on-lilac approach. The colors are pleasing; I think they might approach what you had in mind (I added a cream color to add counterpoint to all of the lilac). In person, it's very subdued and quiet -- the antithesis of the flamboyance one thinks of with a Queen. Is this an issue?

Artwork Size
The pants shown here use artwork at the size you suggested -- the tallest crown is about 3 inches tall. I tried a print with smaller size crowns, and while it would look better on the drawstring bag, it didn't read too well from across the room (and hence, from a catalog page). I think this is a good size.

Linework
The linework is very thin at actual size, about half the thickness of Sleeps w/Dogs/Cats.

Conclusion
I love the looseness of your crown illustrations. We usually see clip art engravings, this is a really nice departure from that look.

The initial ensemble lacks impact. I think the pants are looking pretty good, but the tee needs a lot of work.

My gut tells me that color and graphics need to be pumped up a few notches, especially considering the subject matter, but I know you're picturing a more subdued, pastel palette.

Here's what I'd like to try on this ensemble today:

• Beef up linework slightly so it shows up better from a distance
• Try to nail down color palette; I'll show you some more variations
• Try to figure out a way to give the tee more sophistication, while keeping the loose feel of the linework

Island Time Sample

Baby Talk Onesies

The display is from earlier in the summer; it's reposted as shown before.

The concept is basically the same: flat, black-outlined, whimsical baby faces speaking attitud-y lines to the customer. Two designs are unisex; two designs are gender-specific.

I played around with some different statements:

"Pretty Like Mommy, Handsome Like Daddy" seems pretty irresistible to me. It compliments the baby, it compliments the parent, it makes the gift-giver feel great for paying such a wonderful compliment to both the baby and the parent. I think this is a can't miss pairing.

"...Take Me To Grandmas" is fun, but how to handle the baby face? Do we want to see a screaming mouth? Does a smiling mouth work as well? I didn't think so.

"No-hair Day" is funny...

"Naps are for the Weak" is funny and full of baby-tude attidude...

I'd really like to get a Grandma-specific statement in the collection.

How about "I Only Nap for Grandma!"?

"Girls/Boys Rock" - expected, unfunny, yet possibly viable.

"Football/Shopping" - I personally cringe at this sort of stereotypical genderfication of a little baby, (it seems to doom baby to becoming a boring dullard like it's parents) but some people might eat this up...

QUESTION:
Does the label artwork sit a little flat because of all of the white?

I added a colored oval behind each baby's head... we could "cheat" and fill the label with the oval color to wipe away all of the white we now see.

These products have to really sell themselves in the can, so we want the can to be as appealing as possible.

Print & Pattern Inspiration

This reminded a bit of what you've got "brewing" for the coffee print...