the workroom: April 2009

Page 2: Gnome is good, it's funny and will be easier to print on white than red. I think the blue type is a problem, though it kind of fights the red and green palette you've set up in the artwork...

Page 3: The red page is so crowded compared to the Gnome page, the weight of the spread is out of balance and it makes Gnome page suffer.

My gut keeps telling me that the empty Santa hat isn't enough... I'm awaiting rep reaction. I like the statement, though.

I'm also still not sure about Vixen. Reaction around the office has been positive, but no squealing.

I think because this spread kicks off the catalog it needs more balance across the spread and more sizzle somehow.

Pages 4-5

Page 4: Love the Halloween tees.

Page 5: We should show "I Deserve Chocolate." This sold really well for us. Not sure if the other designs are placeholders or if this is what your considering... the pink OT with black doilies seems very heavy and ominous. I like the red OT better.

Pages 6-7

Page 6: I really like these, everyone at the office really likes these, too. We love the playfullness of the graphics, and the way they command your attention in the display. "Believe" still seems not to be part of the set, though, maybe not enough color or boldness in the graphics.

We'll work together on the countertop display graphics to really give these a kick.

Page: 7: We've got to address the can situation. We would need to re-order medium cans (5,000 minimum). Also, fyi, we don't have a countertop display that will accomodate the med. size cans.

The general feeling about this page is very positive, but with slight hesitation that the peace tees are too similar and will only compete with each other. There's also a slight disconnect for me with women's Christmas product (Peace on Earth) separated away from the other women's Christmas product. The "LOVE" tee is awesome, but everyone really would like to see this on a pink OT.

Pages 8-9

Excellent spread

Pages 10-11

Good spread, I love the new pillowcase collection. They're funny. I hate that the countertop display doesn't show the bottom pillowcase -- maybe we try to work the designs into the header? Overall the collection is great but I fear the visual impact it makes in the display could be stronger.

Lunch Ladies - Not sure which page

We really need to add a spread to get these to fit in the catalog. We don't have enough pages based on a 12 page book (unless you want to show something on the back cover).

Great designs, we love these, and I think they deserve a full spread. It will make the statements easier to read, they're a bit small right now.